Nancy Wong
Zitiert von
Zitiert von
Personal taste and family face: Luxury consumption in Confucian and Western societies
NY Wong, AC Ahuvia
Psychology & Marketing 15 (5), 423-441, 1998
The role of culture and gender in the relationship between positive and negative affect
RP Bagozzi, N Wong, Y Yi
Cognition & Emotion 13 (6), 641-672, 1999
Cultural and situational contingencies and the theory of reasoned action: Application to fast food restaurant consumption
RP Bagozzi, N Wong, S Abe, M Bergami
Journal of consumer psychology 9 (2), 97-106, 2000
Do reverse-worded items confound measures in cross-cultural consumer research? The case of the material values scale
N Wong, A Rindfleisch, JE Burroughs
Journal of consumer research 30 (1), 72-91, 2003
Validity problems comparing values across cultures and possible solutions.
K Peng, RE Nisbett, NYC Wong
Psychological methods 2 (4), 329, 1997
The safety of objects: Materialism, existential insecurity, and brand connection
A Rindfleisch, JE Burroughs, N Wong
Journal of Consumer Research 36 (1), 1-16, 2009
Personality and values based materialism: Their relationship and origins
AC Ahuvia, NY Wong
Journal of consumer psychology 12 (4), 389-402, 2002
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ...
Journal of Business Research 66 (8), 1179-1185, 2013
Suppose you own the world and no one knows? Conspicuous consumption, materialism and self
NYC Wong
ACR North American Advances, 1997
The role of culture in the perception of service recovery
NY Wong
Journal of business research 57 (9), 957-963, 2004
Materialism: Origins and implications for personal well-being
A Ahuvia, N Wong
ACR European Advances, 1995
The cultural construction of risk understandings through illness narratives
N Wong, T King
Journal of Consumer Research 34 (5), 579-594, 2008
Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
B Davis, C Pechmann
Journal of Business Research 66 (8), 1168-1170, 2013
The Lexus or the olive tree? Trading off between global convergence and local divergence
K Van Ittersum, N Wong
International Journal of Research in Marketing 27 (2), 107-118, 2010
The ant and the grasshopper: understanding personal saving orientation of consumers
U Dholakia, L Tam, S Yoon, N Wong
Journal of Consumer Research 43 (1), 134-155, 2016
Emotional intensity as a function of psychological distance and cultural orientation
NY Wong, RP Bagozzi
Journal of Business Research 58 (4), 533-542, 2005
The effect of cultural orientation in luxury consumption
A Ahuvia, N Wong
Advances in Consumer Research 25 (1), 29-32, 1998
Validity problems of cross-cultural value comparison and possible solutions
K Peng, RE Nisbett, NYC Wong
American Psychological Association, 1997
Conceptualizing the multiple dimensions of consumer financial vulnerability
GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ...
Journal of Business Research 100, 421-430, 2019
Harnessing the power of technology to enhance financial literacy education and personal financial well-being: A review of the literature, proposed model, and action agenda
WL Way, N Wong
Center for Financial Security WP 10 (6), 2010
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