| Brand activism: Does courting controversy help or hurt a brand? S Mukherjee, N Althuizen International Journal of Research in Marketing 37 (4), 772-788, 2020 | 288 | 2020 |
| “Notable” or “Not Able” when are acts of inconsistency rewarded? SV Sgourev, N Althuizen American Sociological Review 79 (2), 282-302, 2014 | 85 | 2014 |
| The validity of two brief measures of creative ability N Althuizen, B Wierenga, J Rossiter Creativity Research Journal 22 (1), 53-61, 2010 | 83 | 2010 |
| The effects of IT-enabled cognitive stimulation tools on creative problem solving: A dual pathway to creativity N Althuizen, A Reichel Journal of Management Information Systems 33 (1), 11-44, 2016 | 80 | 2016 |
| Supporting creative problem solving with a case-based reasoning system N Althuizen, B Wierenga Journal of Management Information Systems 31 (1), 309-340, 2014 | 74 | 2014 |
| Using structural technology acceptance models to segment intended users of a new technology: Propositions and an empirical illustration N Althuizen Information Systems Journal 28 (5), 879-904, 2018 | 56 | 2018 |
| Help that is not recognized: Harmful neglect of decision support systems N Althuizen, A Reichel, B Wierenga Decision Support Systems 54 (1), 719-728, 2012 | 32 | 2012 |
| Managerial decision-making in marketing: Matching the demand and supply side of creativity N Althuizen, B Wierenga, B Chen Journal of Marketing Behavior 2 (2–3), 129-176, 2016 | 30 | 2016 |
| Pièces de Résistance? Core and Casual Consumers’ Valuations of Aesthetically Incongruent Artworks N Althuizen, SV Sgourev Psychology & Marketing 31 (8), 604-614, 2014 | 23 | 2014 |
| Advances in marketing management support systems B Wierenga, GH van Bruggen, NAP Althuizen Handbook of marketing decision models, 561-592, 2008 | 23 | 2008 |
| Crowdsourcing Ideas Using Product Prototypes: The Joint Effect of Prototype Enhancement and the Product Design Goal on Idea Novelty N Althuizen, B Chen Management Science 68 (4), 3008-3025, 2022 | 22 | 2022 |
| Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics N Althuizen Psychology & Marketing 38 (3), 481-503, 2021 | 19 | 2021 |
| Is it a masterpiece? Social construction and objective constraint in the evaluation of excellence SV Sgourev, N Althuizen Social Psychology Quarterly 80 (4), 289-309, 2017 | 15 | 2017 |
| Communicating a key benefit claim creatively and effectively through five conveyor properties N Althuizen Psychology & Marketing 34 (1), 5-18, 2017 | 15 | 2017 |
| The relative performance of different methods for selecting creative marketing personnel N Althuizen Marketing Letters 23, 973-985, 2012 | 15 | 2012 |
| Country Stereotypes: Cognition, Affect and Product Judgment PWJ Verlegh, NAP Althuizen, TP Vroegh 28 th EMAC CONFERENCE, 1999 | 15 | 1999 |
| The Effects of Exposure to Others’ Ideas and their Ratings on Online Crowdsourcing Platforms on the Quantity and Novelty of Subsequently Generated Ideas B Chen, N Althuizen Journal of Product Innovation Management 39 (5), 643-661, 2022 | 9 | 2022 |
| The value of analogical reasoning for the design of creative sales promotion campaigns: A case-based reasoning approach N Althuizen, B Wierenga ERS-2008-006-MKT, 2008 | 4 | 2008 |
| Managing the supply and demand of creativity B Wierenga, N Althuizen, B Chen RSM Discovery-Management Knowledge 31 (3), 17-19, 2017 | 2 | 2017 |
| Analogical Reasoning as a Decision Support Principle for Weakly-Structured Marketing Problems N Althuizen | 2 | 2006 |
Sourjo MukherjeeUniversity of Wollongong in DubaiVerified email at uowdubai.ac.ae
