How ‘social’are social media? A cross-cultural comparison of online and offline purchase decision influences K Goodrich, M De Mooij Journal of marketing communications 20 (1-2), 103-116, 2014 | 480 | 2014 |
Consumer reactions to intrusiveness of online-video advertisements: do length, informativeness, and humor help (or hinder) marketing outcomes? K Goodrich, SZ Schiller, D Galletta Journal of advertising research 55 (1), 37-50, 2015 | 244 | 2015 |
Anarchy of effects? Exploring attention to online advertising and multiple outcomes K Goodrich Psychology & marketing 28 (4), 417-440, 2011 | 203 | 2011 |
Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory K Goodrich, TF Mangleburg Journal of Business Research 63 (12), 1328-1335, 2010 | 87 | 2010 |
The gender gap: Brain-processing differences between the sexes shape attitudes about online advertising K Goodrich Journal of Advertising Research 54 (1), 32-43, 2014 | 80 | 2014 |
Are consumers with disabilities receiving the services they need? K Goodrich, R Ramsey Journal of Retailing and Consumer Services 19 (1), 88-97, 2012 | 50 | 2012 |
New technology mirrors old habits: online buying mirrors cross-national variance of conventional buying K Goodrich, M de Mooij Journal of International Consumer Marketing 23 (3-4), 246-259, 2011 | 43 | 2011 |
What's up?: Exploring upper and lower visual field advertising effects K Goodrich Journal of Advertising Research 50 (1), 91-106, 2010 | 43 | 2010 |
Effects of age and time of day on Internet advertising outcomes K Goodrich Journal of Marketing Communications 19 (4), 229-244, 2013 | 42 | 2013 |
Understanding business student retention during covid-19: roles of service quality, college brand, and academic satisfaction, and stress K Swani, W Wamwara, K Goodrich, S Schiller, J Dinsmore Services Marketing Quarterly 43 (3), 329-352, 2022 | 34 | 2022 |
Let them play! Active learning in a virtual world SZ Schiller, K Goodrich, PB Gupta Information Systems Management 30 (1), 50-62, 2013 | 24 | 2013 |
Intrusiveness of online video advertising and its effects on marketing outcomes K Goodrich, S Schiller, D Galletta | 18 | 2011 |
Marketing strategy: from the history of a concept to the development of a conceptual framework EH Shaw, K Goodrich Proceedings of the Conference on Historical Analysis and Research in …, 2005 | 15* | 2005 |
How to connect with your best student prospects: saying the right things, to the right students, in the right media K Goodrich, K Swani, J Munch Journal of Marketing Communications 26 (4), 434-453, 2020 | 13 | 2020 |
Do people with disabilities feel excluded? Comparison of learning and physical disabilities K Goodrich Jurnalul Practicilor Comunitare Pozitive 13 (3), 74-87, 2013 | 13 | 2013 |
An Aldersonian explanation of twenty‐first century “mass customization” K Goodrich European Business Review 19 (6), 495-507, 2007 | 12 | 2007 |
Introduction: Advancing understanding of mobile applications in marketing J Dinsmore, K Swani, K Goodrich, U Konus Journal of Business Research 126, 361-362, 2021 | 10 | 2021 |
Will college students take a stand? Effects of health orientations on purchase decision factors for standing desks K Goodrich, M Benden, J Munch, W Wamwara Journal of Product & Brand Management 30 (7), 949-963, 2021 | 4 | 2021 |
Optimal positioning of Web page banner advertisements: An extension of hemispheric processing theory K Goodrich Florida Atlantic University, 2007 | 3 | 2007 |
WHY THE BAD (OR GOOD) ATTITUDE? EXPLORING BANNER ADVERTISING ATTENTION AND BRAND ATTITUDE K Goodrich Enhancing Knowledge Development in Marketing, 278, 2007 | 1 | 2007 |