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Abbie Iveson
Abbie Iveson
Bestätigte E-Mail-Adresse bei manchester.ac.uk
Titel
Zitiert von
Zitiert von
Jahr
The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers
M Hultman, A Iveson, P Oghazi
Journal of Business Research 131, 268-277, 2021
162021
The product life cycle revisited: an integrative review and research agenda
A Iveson, M Hultman, V Davvetas
European Journal of Marketing 56 (2), 467-499, 2022
152022
Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance
M Hultman, A Iveson, P Oghazi
Journal of Business Research 159, 113751, 2023
82023
Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship
A Iveson, M Hultman, V Davvetas, P Oghazi
Psychology & Marketing 40 (2), 391-407, 2023
62023
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Artikel 1–4