| Who’s messing with my mind? The implications of dual-process models for the ethics of advertising to children A Nairn, C Fine International Journal of Advertising 27 (3), 447-470, 2008 | 400 | 2008 |
| Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ... Journal of Business Research 66 (8), 1179-1185, 2013 | 393 | 2013 |
| Brand relationships: Strengthened by emotion, weakened by attention R Heath, D Brandt, A Nairn Journal of advertising research 46 (4), 410-419, 2006 | 275 | 2006 |
| Measuring affective advertising: Implications of low attention processing on recall R Heath, A Nairn Journal of Advertising Research 45 (2), 269-281, 2005 | 158 | 2005 |
| Materialism: The good, the bad, and the ugly LJ Shrum, TM Lowrey, M Pandelaere, AA Ruvio, E Gentina, P Furchheim, ... Journal of Marketing Management 30 (17-18), 1858-1881, 2014 | 154 | 2014 |
| Consumer kids: How big business is grooming our children for profit A Nairn HAL Post-Print, 2009 | 154 | 2009 |
| Children's use of brand symbolism: A consumer culture theory approach A Nairn, C Griffin, P Gaya Wicks European Journal of Marketing 42 (5/6), 627-640, 2008 | 149 | 2008 |
| How emotive is creativity RG Heath, AC Nairn, PA Bottomley Journal of advertising research 49 (4), 450-463, 2009 | 103 | 2009 |
| Creating the customer: The influence of advertising on consumer market segments–Evidence and ethics A Nairn, P Berthon Journal of Business Ethics 42, 83-100, 2003 | 93 | 2003 |
| Children’s well-being in UK, Sweden and Spain: The role of inequality and materialism A Nairn, B Duffy, O Sweet, J Swiecicka, S Pope Ipsos MORI Social research insitute. UNICEF UK, 2011 | 86 | 2011 |
| Watching, wanting and wellbeing: Exploring the links-a study of 9 to 13 year-olds A Nairn, J Ormrod, PA Bottomley National Consumer Council, 2007 | 86 | 2007 |
| “We make the shoes, you make the story” Teenage girls’ experiences of fashion: Bricolage, tactics and narrative identity G Marion, A Nairn Consumption, Markets and Culture 14 (1), 29-56, 2011 | 83 | 2011 |
| CRM: Helpful or full of hype? A Nairn Journal of Database Marketing & Customer Strategy Management 9, 376-382, 2002 | 81 | 2002 |
| Pop-ups, pop-unders, banners and buttons: The ethics of online advertising to primary school children A Nairn, A Dew Journal of Direct, Data and Digital Marketing Practice 9, 30-46, 2007 | 67 | 2007 |
| Measuring childhood materialism: refining and validating Schor's Consumer Involvement Scale PA Bottomley, A Nairn, T Kasser, YL Ferguson, J Ormrod Psychology & Marketing 27 (7), 717-739, 2010 | 66 | 2010 |
| Researching children: Are we getting it right?: A discussion of ethics A Nairn, B Clarke International Journal of Market Research 54 (2), 177-198, 2012 | 65 | 2012 |
| Through the paradigm funnel: a conceptual tool for literature analysis P Berthon, A Nairn, A Money Marketing Education Review 13 (2), 55-66, 2003 | 56 | 2003 |
| Children as vulnerable consumers: a first conceptualisation F Spotswood, A Nairn Journal of Marketing management 32 (3-4), 211-229, 2016 | 49 | 2016 |
| “Obviously in the cool group they wear designer things” A social practice theory perspective on children’s consumption A Nairn, F Spotswood European Journal of Marketing 49 (9/10), 1460-1483, 2015 | 49 | 2015 |
| Something approaching science? Cluster analysis procedures in the CRM era A Nairn, P Bottomley International Journal of Market Research 45 (2), 241-264, 2003 | 46* | 2003 |
