| An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep MA Kamins Journal of advertising 19 (1), 4-13, 1990 | 2318 | 1990 |
| Congruence between spokesperson and product type: A matchup hypothesis perspective MA Kamins, K Gupta Psychology & Marketing 11 (6), 569-586, 1994 | 1321 | 1994 |
| Secondary research: Information sources and methods DW Stewart, MA Kamins Sage, 1993 | 1128 | 1993 |
| Effects of information about firms’ ethical and unethical actions on consumers’ attitudes VS Folkes, MA Kamins Journal of consumer psychology 8 (3), 243-259, 1999 | 851 | 1999 |
| Two-sided versus one-sided celebrity endorsements: The impact on advertising effectiveness and credibility MA Kamins, MJ Brand, SA Hoeke, JC Moe Journal of advertising 18 (2), 4-10, 1989 | 716 | 1989 |
| Celebrity and noncelebrity advertising in a two-sided context. MA Kamins Journal of advertising research, 1989 | 615 | 1989 |
| Enough is enough! When identification no longer prevents negative corporate associations SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins Journal of the Academy of Marketing Science 34, 185-194, 2006 | 424 | 2006 |
| Television commercial evaluation in the context of program induced mood: Congruency versus consistency effects MA Kamins, LJ Marks, D Skinner Journal of Advertising 20 (2), 1-14, 1991 | 413 | 1991 |
| The use of product sampling and advertising: Effects of sequence of exposure and degree of advertising claim exaggeration on consumers’ belief strength, belief confidence, and … LJ Marks, MA Kamins Journal of Marketing Research 25 (3), 266-281, 1988 | 393 | 1988 |
| An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands FH Alpert, MA Kamins Journal of Marketing 59 (4), 34-45, 1995 | 325 | 1995 |
| Two-sided versus one-sided appeals: A cognitive perspective on argumentation, source derogation, and the effect of disconfirming trial on belief change MA Kamins, H Assael Journal of marketing Research 24 (1), 29-39, 1987 | 306 | 1987 |
| Consumer responses to rumors: Good news, bad news MA Kamins, VS Folkes, L Perner Journal of consumer psychology 6 (2), 165-187, 1997 | 276 | 1997 |
| The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands MA Kamins, LJ Marks Journal of the academy of marketing science 19, 177-185, 1991 | 274 | 1991 |
| Effects of seller-supplied prices on buyers' product evaluations: Reference prices in an Internet auction context MA Kamins, X Dreze, VS Folkes Journal of Consumer Research 30 (4), 622-628, 2004 | 242 | 2004 |
| Reputation gaps and the performance of service organizations G Davies, R Chun, MA Kamins Strategic Management Journal 31 (5), 530-546, 2010 | 226 | 2010 |
| Advertising puffery: The impact of using two-sided claims on product attitude and purchase intention MA Kamins, LJ Marks Journal of Advertising 16 (4), 6-15, 1987 | 224 | 1987 |
| An examination of reseller buyer attitudes toward order of brand entry FH Alpert, MA Kamins, JL Graham Journal of Marketing 56 (3), 25-37, 1992 | 126 | 1992 |
| On the road to addiction: The facilitative and preventive roles of marketing cues IM Martin, MA Kamins, DM Pirouz, SW Davis, KL Haws, AM Mirabito, ... Journal of Business Research 66 (8), 1219-1226, 2013 | 125 | 2013 |
| Promotional bundles and consumers’ price judgments: when the best things in life are not free MA Kamins, VS Folkes, A Fedorikhin Journal of Consumer Research 36 (4), 660-670, 2009 | 121 | 2009 |
| Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity Y Steinhart, M Kamins, D Mazursky, A Noy Journal of Consumer Psychology 24 (4), 472-483, 2014 | 114 | 2014 |
