Brian Southwell
Brian Southwell
Senior Director, Science in the Public Sphere @ RTI International, Faculty @ Duke University and UNC
Verified email at
Cited by
Cited by
The roles of interpersonal communication in mass media campaigns.
BG Southwell, MC Yzer
Communication yearbook, 419-462, 2007
Colorectal cancer screening in older men and women: qualitative research findings and implications for intervention
C Beeker, JM Kraft, BG Southwell, CM Jorgensen
Journal of Community Health 25 (3), 263-278, 2000
When (and why) interpersonal talk matters for campaigns
BG Southwell, MC Yzer
Communication Theory 19 (1), 1-8, 2009
The symbiosis of news coverage and aggregate online search behavior: Obama, rumors, and presidential politics
B Weeks, B Southwell
Mass Communication and Society 13 (4), 341-360, 2010
Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation
B van den Putte, M Yzer, BG Southwell, GJ de Bruijn, MC Willemsen
Journal of health communication 16 (5), 470-485, 2011
Can we measure encoded exposure? Validation evidence from a national campaign
BG Southwell, CH Barmada, RC Hornik, DM Maklan
Journal of health communication 7 (5), 445-453, 2002
Between Messages and People A Multilevel Model of Memory for Television Content
BG Southwell
Communication Research 32 (1), 112-140, 2005
Infant feeding and the media: the relationship between Parents' Magazine content and breastfeeding, 1972–2000
KA Foss, BG Southwell
International Breastfeeding Journal 1 (10), 1-9, 2006
Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation
BG Southwell, A Torres
Communication Monographs 73 (3), 334-350, 2006
Gender Differences in Young Adults’ Beliefs About Sunscreen Use
L Abroms, CM Jorgensen, BG Southwell, AC Geller, KM Emmons
Health Education & Behavior 30 (1), 29-43, 2003
Gender differences in young adults’ beliefs about sunscreen use
L Abroms, CM Jorgensen, BG Southwell, AC Geller, KM Emmons
Health Education & Behavior 30 (1), 29-43, 2003
Tuning in to fit in? Acculturation and media use among Chinese students in the United States
C Yang, H Wu, M Zhu, B Southwell
Asian Journal of Communication 14 (1), 81-94, 2004
Social Networks and Popular Understanding of Science and Health: Sharing Disparities
BG Southwell
JHU Press, 2013
Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues
JK Pepper, SL Emery, KM Ribisl, BG Southwell, NT Brewer
Tobacco Control 23 (suppl 3), iii31-iii36, 2014
New communication technologies, old questions
MC Yzer, BG Southwell
American Behavioral Scientist 52 (1), 8-20, 2008
Turning minds on and faucets off: Water conservation education in Jordanian schools
S Middlestadt, M Grieser, O Hernandez, K Tubaishat, J Sanchack, ...
The Journal of Environmental Education 32 (2), 37-45, 2001
Sensation seeking, the activation model, and mass media health campaigns: Current findings and future directions for cancer communication
MT Stephenson, BG Southwell
Journal of Communication 56 (s1), S38-S56, 2006
41.1 Communication in infectious disease surveillance
BG Southwell, BJ Reynolds, K Fowlie
Infectious Disease Surveillance, 607, 0
Zika virus–related news coverage and online behavior, United States, Guatemala, and Brazil
B Southwell, S Dolina, K Jimenez-Magdaleno, L Squiers, K Bridget
Emerging Infectious Diseases 22 (7),, 2016
Evaluation of the National Youth Anti-Drug Media Campaign: Fourth Semi-Annual Report of Findings, Executive Summary
R Hornik, D Maklan, D Cadell, A Prado, C Barmada, L Jacobsohn, ...
Bethesda, MD: National Institutes of Health, National Institute on Drug Abuse, 2002
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