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Vasileios (Bill) Davvetas
Vasileios (Bill) Davvetas
Associate Professor of Marketing, Leeds University Business School
Bestätigte E-Mail-Adresse bei leeds.ac.uk - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
G Halkias, V Davvetas, A Diamantopoulos
Journal of Business Research 69 (9), 3621-3628, 2016
1722016
The impact of perceived brand globalness on consumers' willingness to pay
V Davvetas, C Sichtmann, A Diamantopoulos
International Journal of Research in Marketing 32 (4), 431-434, 2015
912015
“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret
V Davvetas, A Diamantopoulos
Journal of Business Research 80, 218-227, 2017
882017
How product category shapes preferences toward global and local brands: A schema theory perspective
V Davvetas, A Diamantopoulos
Journal of International Marketing 24 (4), 61-81, 2016
852016
The relational value of perceived brand globalness and localness
C Sichtmann, V Davvetas, A Diamantopoulos
Journal of Business Research 104, 597-613, 2019
472019
Global and local brand stereotypes: formation, content transfer, and impact
V Davvetas, G Halkias
International Marketing Review, 2019
422019
“Should have I bought the other one?” experiencing regret in global versus local brand purchase decisions
V Davvetas, A Diamantopoulos
Journal of International Marketing 26 (2), 1-21, 2018
392018
On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment
A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ...
Journal of International Marketing 27 (4), 39-57, 2019
292019
Ten basic questions about structural equations modeling you should know the answers to–But perhaps you don't
V Davvetas, A Diamantopoulos, G Zaefarian, C Sichtmann
Industrial Marketing Management 90, 252-263, 2020
212020
Lit up or dimmed down? Why, when, and how regret anticipation affects consumers’ use of the global brand halo
V Davvetas, A Diamantopoulos, L Liu
Journal of International Marketing 28 (3), 40-63, 2020
122020
Brand orientation: Conceptual extension, scale development and validation
L Piha, KK Papadas, V Davvetas
Journal of Business Research 134, 203-220, 2021
82021
Diamanopoulos.(2016). The interplay between country stereotypes and perceived brand globalness/localness as drives of brand preferens
G Halkias, V Davvetas
Journal of Business Research, September, 3621-3628, 0
4
Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic
V Davvetas, A Ulqinaku, GS Abi
Journal of International Marketing, 1069031X211022688, 2021
12021
The product life cycle revisited: an integrative review and research agenda
A Iveson, M Hultman, V Davvetas
European Journal of Marketing, 2022
2022
“Lit Up or Dimmed Down”
V Davvetas, A Diamantopoulos, L Liu
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