Kevin Lane Keller
Kevin Lane Keller
Tuck School of Business at Dartmouth College
Bestätigte E-Mail-Adresse bei dartmouth.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Marketing Management
PKKL Keller
65980*2009
Manajemen pemasaran edisi 13 jilid 2
P Kotler, KL Keller
Erlangga, 2021
277302021
Conceptualizing, measuring, and managing customer-based brand equity
KL Keller
Journal of marketing 57 (1), 1-22, 1993
234061993
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2011
200682011
Administração de marketing
P Kotler
São Paulo: Prentice Hall, 2000
145292000
Dirección de marketing
P Kotler
Pearson Education, 2001
8921*2001
Consumer evaluations of brand extensions
DA Aaker, KL Keller
Journal of marketing 54 (1), 27-41, 1990
58491990
Marketing for Hospitality and Tourism, 5/e
P Kotler
Pearson Education India, 2003
43912003
Marketing Management, 15e édition
P Kotler, KL Keller, D Manceau, B Dubois
New Jersy: Pearson Education, 2016
4274*2016
Brands and branding: Research findings and future priorities
KL Keller, DR Lehmann
Marketing science 25 (6), 740-759, 2006
33162006
Building customer-based brand equity: A blueprint for creating strong brands
KL Keller
Marketing Science Institute, 2001
30732001
Brand synthesis: The multidimensionality of brand knowledge
KL Keller
Journal of consumer research 29 (4), 595-600, 2003
30462003
Marketing para o século XXI: como criar, conquistar e dominar mercados
P Kotler
Alta Books, 2021
2512*2021
Manajemen Pemasaran, Edisi 13
P Kotler, KL Keller
Jakarta: Erlangga 14, 2009
23622009
The effects of sequential introduction of brand extensions
KL Keller, DA Aaker
Journal of marketing research 29 (1), 35-50, 1992
22921992
Marketing management: 12. vydání
P Kotler, KL Keller
Grada, 2007
19922007
Understanding retail branding: conceptual insights and research priorities
KL Ailawadi, KL Keller
Journal of retailing 80 (4), 331-342, 2004
17162004
Building strong brands in a modern marketing communications environment
KL Keller
Journal of marketing communications 15 (2-3), 139-155, 2009
16552009
Building brand equity through corporate societal marketing
S Hoeffler, KL Keller
Journal of Public Policy & Marketing 21 (1), 78-89, 2002
14262002
Manajemen pemasaran
K Philip, KL Keller
Jakarta: Erlangga, 2009
11332009
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