Maarten J. Gijsenberg
Maarten J. Gijsenberg
Associate Professor of Marketing - University of Groningen - Faculty of Economics and Business
Bestätigte E-Mail-Adresse bei rug.nl - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Price and advertising effectiveness over the business cycle
HJ Van Heerde, MJ Gijsenberg, MG Dekimpe, JBEM Steenkamp
Journal of Marketing Research 50 (2), 177-193, 2013
1742013
Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time
MJ Gijsenberg, HJ Van Heerde, PC Verhoef
Journal of Marketing Research 52 (5), 642-656, 2015
732015
Going for gold: Investigating the (non) sense of increased advertising around major sports events
MJ Gijsenberg
International Journal of Research in Marketing 31 (1), 2-15, 2014
552014
No future without the past? Predicting churn in the face of customer privacy
N Holtrop, JE Wieringa, MJ Gijsenberg, PC Verhoef
International Journal of Research in Marketing 34 (1), 154-172, 2017
342017
Digital platform openness: Drivers, dimensions and outcomes
TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ...
Journal of Business Research 122, 902-914, 2021
332021
Comment: Measuring marketing effectiveness around major sports events:: A comparison of two studies and a call for action
MJ Gijsenberg
International journal of research in marketing 31 (1), 30-32, 2014
152014
Riding the waves: revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
MJ Gijsenberg
Journal of Marketing Research 54 (2), 171-186, 2017
132017
Advertising and price effectiveness over the business cycle
MJ Gijsenberg, HJ Van Heerde, MG Dekimpe, JBEM Steenkamp
Available at SSRN 1531150, 2009
132009
Advertising spending patterns and competitor impact
MJ Gijsenberg, VR Nijs
International Journal of Research in Marketing 36 (2), 232-250, 2019
122019
Price and advertising effectiveness over the business cycle
MJ Gijsenberg, HJ Van Heerde, MG Dekimpe, JBEM Steenkamp
INFORMS Marketing Science Conference 2010, 2010
102010
Moving forward: The role of marketing in fostering public transport usage
MJ Gijsenberg, PC Verhoef
Journal of Public Policy & Marketing 38 (3), 354-371, 2019
62019
Understanding the timing and magnitude of advertising spending patterns
MJ Gijsenberg, HJ van Heerde, MG Dekimpe, JBEM Steenkamp, VR Nijs
Available at SSRN 1538262, 2009
42009
Introduction to the special issue–Digital business models: A multi-disciplinary and multi-stakeholder perspective
TLJ Broekhuizen, M Broekhuis, MJ Gijsenberg, JE Wieringa
Journal of Business Research 122, 847-852, 2021
32021
Competitive reactions to personal selling: the difference between strategic and tactical actions
N Holtrop, JE Wieringa, MJ Gijsenberg, P Stern
SOM Research Reports, 2016
32016
Understanding the role of adstock in advertising decisions
MJ Gijsenberg, HJ Van Heerde, MG Dekimpe, VR Nijs
Available at SSRN 1905426, 2011
32011
Losses loom longer than gains: Modeling the impact of service crises on customer satisfaction over time
M Gijsenberg, H van Heerde, P Verhoef
36th ISMS Marketing Science Conference, 2014
22014
2021010-MARK
CF Hirche, THA Bijmolt, MJ Gijsenberg
2021
2021012-MARK
CF Hirche, MJ Gijsenberg
2021
2021011-MARK
CF Hirche, MJ Gijsenberg
2021
When Offline Stores Reduce Online Returns
C Hirche, T Bijmolt, M Gijsenberg
2021
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20