| Competitividade no turismo: Uma comparação entre Brasil e Suíça MG Montanari, JME Giraldi Revista Brasileira de Pesquisa em Turismo 7 (1), 92-113, 2013 | 24 | 2013 |
| Relationship between country brand and internationalization: a literature review MG Montanari, JME Giraldi, SVR Galina Benchmarking: An International Journal 27 (7), 2148-2165, 2020 | 19 | 2020 |
| The “Pricing Footprint” of country-of-origin: Conceptualization and empirical assessment A Diamantopoulos, M Matarazzo, MG Montanari, A Petrychenko Journal of Business Research 135, 749-757, 2021 | 17 | 2021 |
| Investigating residents’ attitudes of 2016 Olympic Games: Examining socio-cultural, economic and environmental dimensions V Maheshwari, JME Giraldi, MG Montanari Journal of Place Management and Development 12 (3), 291-313, 2019 | 16 | 2019 |
| Country of origin effect: a study with Brazilian consumers in the luxury market MG Montanari, JM Rodrigues, JME Giraldi, MF Neves BBR. Brazilian Business Review 15, 348-362, 2018 | 16 | 2018 |
| ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review FG Mariutti, R Tench, JME Girald, MG Montanari Revista Eletrônica de Negócios Internacionais (Internext) 12 (2), 58-73, 2017 | 12 | 2017 |
| A theoretical study on country brand and its management MG Montanari, JME Giraldi Revista Eletrônica de Negócios Internacionais (Internext) 13 (2), 14-29, 2018 | 10 | 2018 |
| Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality MT de Arruda Lourenção, MG Montanari, JME Giraldi, AL Costa Revista de Gestão 26 (3), 274-292, 2019 | 9 | 2019 |
| Um ensaio teórico sobre marca-país e sua gestão MG Montanari, JME Giraldi Revista Eletrônica de Negócios Internacionais: Internext 13 (2), 14-29, 2018 | 9 | 2018 |
| Uma comparação quantitativa entre dois 121 índices de competitividade MG Montanari, RA de Matos Miranda, JME Giraldi GCG: revista de globalización, competitividad y gobernabilidad 8 (2), 121-136, 2014 | 7 | 2014 |
| Examining the relationship between Brazil's country brand equity and the specific conations towards the country MG Montanari, JDME Giraldi Latin American Journal of Management for Sustainable Development 5 (1), 1-16, 2020 | 4 | 2020 |
| Efeito país de origem: um estudo com consumidores brasileiros no mercado de luxo MG Montanari, JM Rodrigues, JME Giraldi, MF Neves BBR. Brazilian Business Review 15, 348-362, 2018 | 4 | 2018 |
| Um estudo sobre a relação entre competitividade no setor de turismo e o desenvolvimento dos países MG Montanari, JME Giraldi, CAGB Campello Journal of Globalization, Competitiveness & Governability/Revista de …, 2013 | 4 | 2013 |
| Competitive analysis of tourism sector in Brazil and Switzerland MG Montanari, JME Giraldi, CAGB Campello International Journal of Business and Management 9 (6), 20, 2014 | 3 | 2014 |
| China’s reputation in the USA: strategies for consumers F Mariutti, JME Giraldi, MG Montanari GCG: revista de globalización, competitividad y gobernabilidad 14 (2), 124-137, 2020 | 2 | 2020 |
| Un estudio sobre la relación entre la competitividad en el sector turístico y el desarrollo de los países. MG Montanari, CAGB Campello, JME Giraldi Journal of Globalization, Competitiveness and Governability 7 (2), 2013 | 1 | 2013 |
| Competitiveness in tourism: a comparison between Brazil and Switzerland MG Montanari, JME Giraldi Revista Brasileira de Pesquisa em Turismo 7 (1), 92, 2013 | 1 | 2013 |
| Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions JM Rodrigues, MG Montanari, V Azzari Brazilian Business Review, 2023 | | 2023 |
| The Price of Corporate Social (Ir) Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumer Dispositions I Szöcs, M Montanari, F Zambaldi The 52nd EMAC Annual Conference 2023, 2023 | | 2023 |
| The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers MG Montanari Universidade de São Paulo, 2019 | | 2019 |
