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Li Sun
Li Sun
Assistant Professor of Marketing, Zayed University
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Titel
Zitiert von
Zitiert von
Jahr
Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets
Li Sun, Surendra Rajiv, Junhong Chu
International Journal of Research in Marketing 33 (2), 261—275, 2015
25*2015
The More the Merrier? Dynamic Variety Management in Evolving Two-Sided Markets
Li Sun, Surendra Rajiv, Junhong Chu
Fifth Annual Research Symposium in Business and Economics, 2013
2013
Consumer Heterogeneity and Complementary Product Variety in Two-Sided Markets
Li Sun, Surendra Rajiv, Junhong Chu
INFORMS Marketing Science Conference 2012, Boston, 2012
2012
Product Variety in Two-Sided Market: Insights from Home Video Game Industry
Li Sun, Surendra Rajiv, Junhong Chu
INFORMS Marketing Science Conference 2007, Singapore, 2007
2007
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