| The usefulness of measuring disruptiveness of innovations ex post in making ex ante predictions. V Govindarajan, PK Kopalle Journal of product innovation management 23 (1), 2006 | 608 | 2006 |
| The role of big data and predictive analytics in retailing ET Bradlow, M Gangwar, P Kopalle, S Voleti Journal of retailing 93 (1), 79-95, 2017 | 597 | 2017 |
| Disruptiveness of innovations: measurement and an assessment of reliability and validity V Govindarajan, PK Kopalle Strategic management journal 27 (2), 189-199, 2006 | 568 | 2006 |
| Dynamic pricing on the Internet: Importance and implications for consumer behavior PKK PK Kannan International Journal of Electronic Commerce 5 (3), 63-83, 2001 | 472 | 2001 |
| Innovations in retail pricing and promotions D Grewal, KL Ailawadi, D Gauri, K Hall, P Kopalle, JR Robertson Journal of Retailing 87, S43-S52, 2011 | 459 | 2011 |
| Asymmetric reference price effects and dynamic pricing policies PK Kopalle, AG Rao, JL Assuncao Marketing Science 15 (1), 60-85, 1996 | 433 | 1996 |
| The future of technology and marketing: A multidisciplinary perspective D Grewal, J Hulland, PK Kopalle, E Karahanna Journal of the Academy of Marketing Science 48, 1-8, 2020 | 412 | 2020 |
| The dynamic effect of discounting on sales: Empirical analysis and normative pricing implications PK Kopalle, CF Mela, L Marsh Marketing Science 18 (3), 317-332, 1999 | 372 | 1999 |
| The impact of collinearity on regression analysis: the asymmetric effect of negative and positive correlations CF Mela, PK Kopalle Applied Economics 34 (6), 667-677, 2002 | 368 | 2002 |
| The effects of mainstream and emerging customer orientations on radical and disruptive innovations V Govindarajan, PK Kopalle, E Danneels Journal of Product Innovation Management 28 (s1), 121-132, 2011 | 312 | 2011 |
| Strategic management of expectations: The role of disconfirmation sensitivity and perfectionism PK Kopalle, DR Lehmann Journal of Marketing Research 38 (3), 386-394, 2001 | 280 | 2001 |
| Emerging trends in retail pricing practice: implications for research M Levy, D Grewal, PK Kopalle, JD Hess Journal of retailing 80 (3), xiii-xxi, 2004 | 268 | 2004 |
| Asymmetric competition in retail store formats: Evaluating inter-and intra-format spatial effects O Gonzalez-Benito, PA Munoz-Gallego, PK Kopalle Journal of Retailing 81 (1), 59-73, 2005 | 265 | 2005 |
| The “right” consumers for better concepts: Identifying consumers high in emergent nature to develop new product concepts DL Hoffman, PK Kopalle, TP Novak Journal of Marketing Research 47 (5), 854-865, 2010 | 253 | 2010 |
| Setting quality expectations when entering a market: What should the promise be? PK Kopalle, DR Lehmann Marketing Science 25 (1), 8-24, 2006 | 229 | 2006 |
| The impact of external reference price on consumer price expectations PK Kopalle, J Lindsey-Mullikin Journal of retailing 79 (4), 225-236, 2003 | 229 | 2003 |
| Retailer pricing and competitive effects P Kopalle, D Biswas, PK Chintagunta, J Fan, K Pauwels, BT Ratchford, ... Journal of Retailing 85 (1), 56-70, 2009 | 217 | 2009 |
| The economic viability of frequency reward programs in a strategic competitive environment PK Kopalle, SA Neslin Review of Marketing Science 1 (1), 0000102202154656161002, 2003 | 211 | 2003 |
| Advancing research on loyalty programs: a future research agenda E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ... Marketing Letters 26, 127-139, 2015 | 210 | 2015 |
| How legacy firms can embrace the digital ecosystem via digital customer orientation PK Kopalle, V Kumar, M Subramaniam Journal of the Academy of Marketing Science 48, 114-131, 2020 | 200 | 2020 |
