Martin Reimann
Cited by
Cited by
Aesthetic package design: A behavioral, neural, and psychological investigation
M Reimann, J Zaichkowsky, C Neuhaus, T Bender, B Weber
Journal of Consumer Psychology 20 (4), 431-441, 2010
Customer relationship management and firm performance: the mediating role of business strategy
M Reimann, O Schilke, JS Thomas
Journal of the Academy of Marketing Science 38 (3), 326-346, 2010
What drives key informant accuracy?
C Homburg, M Klarmann, M Reimann, O Schilke
Journal of Marketing Research 49 (4), 594-608, 2012
Uncertainty avoidance as a moderator of the relationship between perceived service quality and customer satisfaction
M Reimann, UF Lünemann, RB Chase
Journal of Service Research 11 (1), 63-73, 2008
How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships
M Reimann, R Castaño, J Zaichkowsky, A Bechara
Journal of Consumer Psychology 22 (1), 128-142, 2012
When does international marketing standardization matter to firm performance?
O Schilke, M Reimann, JS Thomas
Journal of International Marketing 17 (4), 24-46, 2009
The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research
M Reimann, A Bechara
Journal of Economic Psychology 31 (5), 767-776, 2010
Functional magnetic resonance imaging in consumer research: A review and application
M Reimann, O Schilke, B Weber, C Neuhaus, J Zaichkowsky
Psychology & Marketing 28 (6), 608-637, 2011
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
M Reimann, O Schilke, JS Thomas
International Journal of Research in Marketing 27 (2), 188-197, 2010
Competition-motivated corporate social responsibility
J Kemper, O Schilke, M Reimann, X Wang, M Brettel
Journal of Business Research 66 (10), 1954-1963, 2013
Neural correlates of time versus money in product evaluation
S Lehmann, M Reimann
Frontiers in psychology 3, 162, 2012
Self-expansion motivation and inclusion of brands in self: Toward a theory of brand relationships
M Reimann, A Aron
Handbook of brand relationships, 65-81, 2009
Worldwide faculty perceptions of marketing journals: rankings, trends, comparisons, and segmentations
GTM Hult, M Reimann, O Schilke
Power decreases trust in social exchange
O Schilke, M Reimann, KS Cook
Proceedings of the National Academy of Sciences 112 (42), 12950-12955, 2015
A neuropsychological approach to understanding risk-taking for potential gains and losses
IP Levin, G Xue, JA Weller, M Reimann, M Lauriola, A Bechara
Frontiers in neuroscience 6, 15, 2012
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
M Reimann, R Castaño, J Zaichkowsky, A Bechara
Marketing letters 23 (3), 745-759, 2012
Neuroökonomie: Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder
O Schilke, M Reimann
Journal für Betriebswirtschaft 57 (3-4), 247-262, 2007
Effect of relationship experience on trust recovery following a breach
O Schilke, M Reimann, KS Cook
Proceedings of the National Academy of Sciences 110 (38), 15236-15241, 2013
Triangulation von Umfragedaten in der Marketing-und Managementforschung: Inhaltsanalyse und Anwendungshinweise
C Homburg, O Schilke, M Reimann
Die Betriebswirtschaft 69 (2), 173, 2009
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