| Aesthetic package design: A behavioral, neural, and psychological investigation M Reimann, J Zaichkowsky, C Neuhaus, T Bender, B Weber Journal of Consumer Psychology 20 (4), 431-441, 2010 | 439 | 2010 |
| Customer relationship management and firm performance: the mediating role of business strategy M Reimann, O Schilke, JS Thomas Journal of the Academy of Marketing Science 38 (3), 326-346, 2010 | 315 | 2010 |
| What drives key informant accuracy? C Homburg, M Klarmann, M Reimann, O Schilke Journal of Marketing Research 49 (4), 594-608, 2012 | 240 | 2012 |
| Uncertainty avoidance as a moderator of the relationship between perceived service quality and customer satisfaction M Reimann, UF Lünemann, RB Chase Journal of Service Research 11 (1), 63-73, 2008 | 223 | 2008 |
| How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships M Reimann, R Castaño, J Zaichkowsky, A Bechara Journal of Consumer Psychology 22 (1), 128-142, 2012 | 218 | 2012 |
| When does international marketing standardization matter to firm performance? O Schilke, M Reimann, JS Thomas Journal of International Marketing 17 (4), 24-46, 2009 | 218 | 2009 |
| The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research M Reimann, A Bechara Journal of Economic Psychology 31 (5), 767-776, 2010 | 202 | 2010 |
| Functional magnetic resonance imaging in consumer research: A review and application M Reimann, O Schilke, B Weber, C Neuhaus, J Zaichkowsky Psychology & Marketing 28 (6), 608-637, 2011 | 159 | 2011 |
| Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition M Reimann, O Schilke, JS Thomas International Journal of Research in Marketing 27 (2), 188-197, 2010 | 159 | 2010 |
| Competition-motivated corporate social responsibility J Kemper, O Schilke, M Reimann, X Wang, M Brettel Journal of Business Research 66 (10), 1954-1963, 2013 | 147 | 2013 |
| Neural correlates of time versus money in product evaluation S Lehmann, M Reimann Frontiers in psychology 3, 162, 2012 | 131 | 2012 |
| Self-expansion motivation and inclusion of brands in self: Toward a theory of brand relationships M Reimann, A Aron Handbook of brand relationships, 65-81, 2009 | 130 | 2009 |
| Worldwide faculty perceptions of marketing journals: rankings, trends, comparisons, and segmentations GTM Hult, M Reimann, O Schilke | 112 | 2009 |
| Power decreases trust in social exchange O Schilke, M Reimann, KS Cook Proceedings of the National Academy of Sciences 112 (42), 12950-12955, 2015 | 74 | 2015 |
| A neuropsychological approach to understanding risk-taking for potential gains and losses IP Levin, G Xue, JA Weller, M Reimann, M Lauriola, A Bechara Frontiers in neuroscience 6, 15, 2012 | 72 | 2012 |
| Embodiment in judgment and choice. M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ... Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012 | 67 | 2012 |
| Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice M Reimann, R Castaño, J Zaichkowsky, A Bechara Marketing letters 23 (3), 745-759, 2012 | 61 | 2012 |
| Neuroökonomie: Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder O Schilke, M Reimann Journal für Betriebswirtschaft 57 (3-4), 247-262, 2007 | 60 | 2007 |
| Effect of relationship experience on trust recovery following a breach O Schilke, M Reimann, KS Cook Proceedings of the National Academy of Sciences 110 (38), 15236-15241, 2013 | 51 | 2013 |
| Triangulation von Umfragedaten in der Marketing-und Managementforschung: Inhaltsanalyse und Anwendungshinweise C Homburg, O Schilke, M Reimann Die Betriebswirtschaft 69 (2), 173, 2009 | 47 | 2009 |
