Cornelia Pechmann
Cited by
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What to convey in antismoking advertisements for adolescents: The use of protection motivation theory to identify effective message themes
C Pechmann, G Zhao, ME Goldberg, ET Reibling
Journal of marketing 67 (2), 1-18, 2003
Advertising repetition: A critical review of wearin and wearout
C Pechmann, DW Stewart
Current issues and research in advertising 11 (1-2), 285-329, 1988
Smoking scenes in movies and antismoking advertisements before movies: effects on youth
C Pechmann, CF Shih
Journal of Marketing 63 (3), 1-13, 1999
The impact of regulatory focus on adolescents’ response to antismoking advertising campaigns
G Zhao, C Pechmann
Journal of Marketing Research 44 (4), 671-687, 2007
Impulsive and self-conscious: Adolescents' vulnerability to advertising and promotion
C Pechmann, L Levine, S Loughlin, F Leslie
Journal of Public Policy & Marketing 24 (2), 202-221, 2005
The effects of comparative advertising on attention, memory, and purchase intentions
C Pechmann, DW Stewart
Journal of Consumer Research 17 (2), 180-191, 1990
The use of comparative advertising for brand positioning: Association versus differentiation
C Pechmann, S Ratneshwar
Journal of Consumer Research 18 (2), 145-160, 1991
Goal-derived categories and the antecedents of across-category consideration
S Ratneshwar, C Pechmann, AD Shocker
Journal of Consumer Research 23 (3), 240-250, 1996
Transformative consumer research for personal and collective well-being
DG Mick, S Pettigrew, CC Pechmann, JL Ozanne
Routledge, 2012
An experimental investigation of the joint effects of advertising and peers on adolescents' beliefs and intentions about cigarette consumption
C Pechmann, SJ Knight
Journal of Consumer Research 29 (1), 5-19, 2002
Goal-derived categories: The role of personal and situational goals in category representations
S Ratneshwar, LW Barsalou, C Pechmann, M Moore
Journal of Consumer Psychology 10 (3), 147-157, 2001
The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke
C Pechmann, S Ratneshwar
Journal of Consumer Research 21 (2), 236-251, 1994
Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences
C Pechmann
Journal of Marketing Research 29 (4), 441-453, 1992
Antismoking advertisements for youths: an independent evaluation of health, counter-industry, and industry approaches
C Pechmann, ET Reibling
American Journal of Public Health 96 (5), 906-913, 2006
Consumer covariation judgments: Theory or data driven?
C Pechmann, S Ratneshwar
Journal of Consumer Research 19 (3), 373-386, 1992
Twitter= quitter? An analysis of Twitter quit smoking social networks
JJ Prochaska, C Pechmann, R Kim, JM Leonhardt
Tobacco control 21 (4), 447-449, 2012
Origins, qualities, and envisionments of transformative consumer research
DG Mick, S Pettigrew, C Pechmann, JL Ozanne
Transformative consumer research for personal and collective well-being, 3-24, 2012
Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada
C Pechmann, ET Reibling
Tobacco Control 9 (suppl 2), ii18-i31, 2000
A comparison of health communication models: Risk learning versus stereotype priming
C Pechmann
Media Psychology 3 (2), 189-210, 2001
Planning an effective anti-smoking mass media campaign targeting adolescents
C Pechmann, ET Reibling
Journal of Public Health Management and Practice 6 (3), 80-94, 2000
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